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Walt Disney Co.
The Walt Disney Company began on October 16, 1923 
Originally named Disney Brothers Cartoon Studio
Located in succession of storefront buildings in Hollywood until its Hyperion Ave. 
First Disney Superstar was Oswald the Lucky Rabbit
Disney didn t own the rights to Oswald
Mickey Mouse was the next big star
Steamboat Willie opened in New York November 18, 1928 at the colony theater
First fully synchronous sound cartoon
Received an Oscar in 1932
Animation studios opened up the doors for other business opportunities
First Licensing contract was a necessity, not part of a plan
Next step for Walt was the creation of Disney Land in Anaheim, CA
Disney survived  WWII by producing propaganda films and instructional videos 
for the government

Key Dates
October 16, 1923 - Walt Disney Corp. established 
April, 1940 - Disney IPO
1950 - 3 Landmark Achievements
First completely live action film
Return to classic animated features
First Disney television show
1954 - First TV Series
1966 - Walt Disney Dies
1969 - Educational Subsidiary established
October 1, 1971 - Disney World Opens
October 1, 1982 - EPCOT Opens
April 15, 1983 - First Foreign Disney Park opens
1983 - Disney Channel established 
1984 - Touchstone Pictures established
1984 - Touchstone Television is established
1989  Disney MGM Theme Park, Pleasure Island, 
Typhoon Lagoon
1995 - First Internet Publishing System
1995 - First Computer Animated Feature Film
1996  Disney Acquired ABC
1997  First Internet infrastructure management systems

1929  - First Mickey Mouse License was purchased
1932  - Silly Symphony: First Full Color Cartoon 
Won academy award
1933-1939 - A Disney cartoon won an Oscar every year
3 Little Pigs
December, 1937 - First animated Feature Film
July 17, 1955 - First Theme park opens
1995  - First Web property to serve over one million pages in its first
2003 - Disney became the first studio in history to surpass $3 
Billion in global box office revenue

Porter Model
Intra Industry Rivalry
Time Warner, News Corp, CBS Corp
New Entrants
Depends on each segment
Power Of Suppliers
Not very great
Power of Consumers
Almost Zero
Zoos, Fairs, Carnivals, 

Media Networks
Comprised of the ABC Television Network, ABC Radio 
Majority owner of Disney Channel, Toon Disney, SOapNet, 
ESPN,Inc., A&E Television Networks, Lifetime Entertainment 
Services and E! Entertainment Television
Internet operations of the Media Networks group develop, 
publish and distribute content for online services such as:,, Enhanced TV, ABCSports

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